We have over 250 employees around the world, all with specialist knowledge gained from working with Vehicle Manufacturers, their suppliers or Dealer Networks. Skills sets are matched to Client specific requirements and we stay close to every individual during the life of a project.
Unlike other organisations, we do not use contract staff. We care about our people and our people care about the projects they support, making Impetus Automotive an employer of choice in the industry.
Our Senior Management Team is comprised of the following experienced individuals:
David Gorvett – CEO
Following 13 years experience in a variety of Regional Sales, UK Marketing and Aftersales roles with Rover / BMW Group and assuming responsibility for Global Aftersales Development, David joined Volvo Car UK in 1997. During his 8 years with Volvo, David fulfilled a variety of Senior Management roles including becoming a member of the Global Management Team for Volvo Car Customer Service. Joining Impetus Automotive in 2005, David initially took responsibility for Business Development and delivered significant growth in revenues, securing several new clients in the process. Progressing to CEO, David now assumes responsibility for all revenues and company growth.
Rob Webster – Finance Director
After leaving KPMG as a Chartered Accountant, Rob spent 12 years with Rover / BMW Group in various roles within the UK and European Sales and Marketing functions. With responsibility for Business Management and Dealer Development Projects in the UK and Europe, Rob has significant automotive experience. Joining Impetus Automotive in 1999, Rob was responsible for developing and managing a number of successful client business relationships before moving into an operational role looking after our UK and Global field programmes focusing on Dealer Quality improvement and Business Development. Rob now assumes the role of Finance Director.
Andy 
Mills – Operations Director
Andy is an Economics graduate and qualified as a Management Accountant whilst working in the Travel sector, initially with Thompson Holidays. He moved into the Automotive industry after joining Impetus Automotive in 1998 and has been responsible for building up the Business Support, IT Development and Consultancy services offered by the 40+ operational staff based at our main Office in Warwick. Andy has successfully delivered challenging, high profile projects for various Clients both in the UK and on a Global basis, and has played a key role in the development of the Impetus Global footprint.
Dave Harriman – Operations Director
After spending some years in the engineering sector, Dave joined the automotive industry in 1994. Dave has spent this time in operational roles, including 7 years with the Unipart Group, progressing through the ranks of field based staff before taking a senior management role at Cowley. Joining Impetus Automotive in April 2002 as an Operations Manager, Dave has responsibility for all our aftersales field based implementation teams and, as Operations Director, manages a team of Senior Operations Managers.
Keith Vipond – Operations Manager
Keith is a qualified Management Accountant with over 20 years automotive experience in Contract Hire & Leasing, Franchised Dealer Management and 10 years with Impetus Automotive. With an excellent understanding of Dealership operations coupled with a great awareness of Manufacturer requirements, Keith has supported the development of Impetus Automotive into the premier supplier of operational standards auditing for franchised dealer networks in the UK. This experience is also supporting our development in Asia Pacific and Russia amongst other markets.
Mark O’Flaherty – Senior Client Business Manager
Mark’s automotive career started in 1995 at the Unipart Group of Companies where he had various operational and management roles within the Unipart, Rover and Partco businesses. Joining Impetus Automotive in 2005, initially as a programme manager, Mark progressed to Senior Operations Manager responsible for the implementation of a variety of aftersales projects and teams within the UK & Europe.
David Cumberbatch – Senior Business Development Manager
Joining Impetus Automotive as Client Services Manager in May 2011, David has over 12 years automotive experience gained from time spent with Ford Motor Company, Citroen, and Volkswagen UK. David has worked in vehicle sales, retail operations, network development, aftersales, parts marketing, field based team management and Dealer operational roles.
