Head of Parts
For any manufacturer, the key to selling more trade parts is twofold – gaining market intelligence to develop a proposition that meets customer expectations whilst ensuring that parts are competitively priced. As well as enhancing your parts trade channel through pricing strategies, benchmarking and sales support, we also drive customer demand through up-front marketing programmes designed to attract attention and promote your parts above second-tier suppliers and all makes ranges.
We operate and manage premium, volume and specialist manufacturer trade programmes across global and european markets. Our centrally run team of Product Managers, Analysts and Creative Designers ensure a comprehensive solution is delivered from your head office down to your dealer network.